News Archive
Premiership players are loving the new Front Up stash. Check out our As Worn By pages to see some of the Newcastle, Gloucester and Worcester boys sporting Front Up in true style. More to come soon...
Great new rugby website Scrum of the Earth have written a rave review about the Front Up Range. Click here to view.
New ranges launched in June. Our men's collection includes some great new tees, a cool polo with raw edges & vintage wash and a summer hoodie that'll knock your socks off. Our favourite Golden Boot tee also comes in XXL as we start to expand the range for some of our bigger friends! Our women's range is very exciting, using 100% fairtrade cotton with fantastic summer designs on garments with draw cords around the hip, pigment dyes and ultra cool vests with side pockets.
kitbag.com loved our rugby fashion t-shirts and will be stocking a fine selection of our rugby tees from March onwards. Morrants are coming on board from July also.
Look out for us at Newquay Surf Rugby Sevens this year on 18th-20th July, its going to be a cracking weekend of rugby 7's and we've been asked to be one of the sponsors, so see you there! For more information on the event go to http://www.newquaysurf7s.co.uk/
Six Nations tees available to order from February and Spring/Summer 08 tops will be available to purchase later in the year. Please sign up to our newsletter for all the latest information & offers.
You may seen us advertised in England Rugby and Rugby World recently as The RFU are using our products to headline their double page adverts - we like!
Xmas saw us get rave reviews. Amongst them our friends at London's biggest weekly sports paper Sport - who loved our range of tees, referring to us as 'a very impressive new rugby fashion brand.'
A new high velocity BBC Drama to be aired in 2008 - West 10 LDN has asked for 3 of our tops to be worn on screen! They've used our Scripts zip up jacket, One2Fifeteen hoodie and Scrum Down T-shirt. We'll see if we can bring Front Up to the big screen soon!
Alex Curran liked our Haka T-shirt so much she wrote about it in her 'Best for Him' section in the Daily Mirror - describing us as a great brand. We've also recently featured in Nuts mens mag, Rugby World and scrum.com. The Rugby Blog wrote an article entitled 'New rugby brand may spell the end for classic rugby attire'. Whilst this may be a tall order they go on to write..'no more beige chinos, blue shirts and a barbour jacket, this is actually trendy stuff with a rugby theme'. Spot on The Rugby Blog, we salute you!.
Two womans tops are now available and more to follow early in 2007. New Autumn menswear garments now available to purchase from our online store.
The UK's biggest online mens mag, Monkey, have just featured one of our sweats in their latest issue. Described as 'top clothing...clean designs and...fetching little items [!??]' you can view the spread here
Ever dreamed of playing in the world cup...if you played for the All Blacks what would your name be? Please visit www.frontup.co.uk/AllBlacksNameGame to find out. If you like your top you can also purchase it too! We also printed some limited edition polos to support England in the World Cup Final. Visit www.frontup.co.uk/backingthe englandrugbyboys
STOP PRESS. We're now stocked at the home of rugby! Visit the Rugby Store at Twickenham Stadium to try the gear on.
Front Up were asked to feature in the latest edition of 69, the UK's largest regional fashion and lifestyle magazine. Click here to view the spread.
Front Up begin stocking Retail outlets. Early accounts include Rugbyscene on Carnaby St London, Shop Rugby in Cardiff & Greys Gilbert in Rugby. More coming soon!
New Autumn/Winter garments available to purchase from end of September onwards. Watch this space for more news.
Front Up join forces with DanTan, one of the countries leading Fashion PR agencies representing brands such as Tom Wolfe, Major League Baseball & Parkes. Visit www.dantan.co.uk to see their website.
Front Up Fashion Shoot is a great success. Mike Umaga (>30 International caps for Western Samoa and brother of Tana Umaga), Ed Binham (clubs include Coventry, Plymouth & Bedford) & Jordan Trayfoot (Harlequins) were the stars of the day!
Loaded & Nuts mens mag ask us to team up and offer one of our tee's as a prize for new subscribers. We obliged & you can view the spread here.
