Front Up Rugby Hoodie featured in Sport Magazine recommended New Kit Section

Front Up Rugby News:

Front Up Rugby News: Summer 2010

We've teamed up with Middlesex Charity Sevens as the official merchandiser for this years event at Twickenham on Sat Aug 14th.

It's a limited edition range, so you need to move quickly if you want one! You can view the range here and all orders also recieve a free £5 off voucher for match day tickets...

Middlesex Charity Official Merchandise 2010

We've also been out and about meeting people at some of the best rugby tournies around - Rosslyn Park Schools 7s was a great few days...as were Bournemouth 7s and Rugby Rocks!

The new Summer polos have gone down a storm and we're now working on some nice new gear for 2011.

We've also got some pretty exciting plans for 2011 - launching a new arm to the business as well as looking to break into the High Street!?

It's a short and sweet update for now....more to follow soon, but the best way to keep up to date with the latest news and developments is to join our newsletter group here.

Toot toot,

The team at Front Up

Front Up Rugby News: Autumn 09

Press Release: Front Up Rugby become official sponsors of The Evening Standard's Schools Rugby League

Rugby fashion brand Front Up who specialise in rugby inspired t shirts, polos and hoodies have become the official sponsor of the Evening Standard Schools League in partnership with Schools Rugby.

Managing Director Jon Allen said "as somebody who fell in love with rugby whilst at school I understand how important team photos and match write ups are in developing your affiliation with the sport. Schools Rugby delivers an excellent online forum for coaches, parents and players alike and we’re delighted to partner the Schools Rugby League and to be able to offer clothes from our range to each Team of the Month."

Front Up continues to bring the high street to the clubhouse with their latest range. The rugby brand is worn by an increasing number of premiership stars and endorsed by the likes of Rugby World, Loaded and Sport Magazine. Front Up has experienced fantastic growth and built a loyal base of fans that love this fresh and original rugby brand.

If you're a rugby fan and want to stand out at the match, in the bar or simply around town – then Front Up’s the brand for you.

Front Up Rugby News: Autumn 09

Premiership players Front Up for Fashion

Rugby Fashion brand Front Up continues to bring the high street to the club house with their latest range of rugby inspired t-shirts, hoodies and jackets. Samoan International & London Irish player Sailosi Tagicakibau was joined by fellow London Irish players Adam Thompstone, Dan Murphy, Richard Thorpe and England U20s International Seb Stegmann. Their boots were hung up for the day and the guys spent time with top fashion photographer Rob Low and make up artist Holly Sirius of X Factor fame to capture the essence of the sport through their facial expressions alone. The day took the guys from pride and honour through to hurt and exhilaration before they ended the day with a beer or two (it was off season of course). As you can see below the shoot was a great success.

Front Up’s Autumn/Winter range is now available online at www.frontup.co.uk and coincides with the launch of their brand ambassador scheme which aims out to spread the word about Front Up through grass root clubs and universities in a fun and personal way. Ambassadors are rewarded with cash and get the chance to compete for stash and prizes for helping spread the word about Front Up to the masses.

If you're a rugby fan and think you’ve got what it takes to become an ambassador for Front Up please email ambassadors@frontup.co.uk now.

Front Up Rugby News:September 09

Time flies when you're having fun... The exclusive Lions mini range went down a storm and thanks for all the positive feedback.

The good news is that we've got some cracking new tops coming out in the last week of October. The bad news is we've got to wait that long! The range includes the introducton of some new polo shirts, a couple of twists on some old favs and some new styles such as Japan 7's. There's a couple of t-shirts, the new polos and a great mix of zip and pullover hoodies.

To sign up for the latest news, info and offers please register here.

Front Up Rugby News:April 09

New Gear just out - nine brand spanking new tees for Spr/Sum and 3 exclusive lions t shirts for the Lions Tour.

Don't forget you can customise your tops with names/numbers to really stand out from the crowd....more info can be found here

We'll write more soon.

Till then....

February 09 Update

Front Up is proud to say that our towers stood strong over Xmas and we reported our best monthly figures to date…. it looks like Santa chose to treat some people after all…and what better than a snazzy Front Up number!

The RFU have also used the ever-popular Ball T-shirt on the front cover of their 08/09 brochure…the only t-shirt that made the cut! You can view the spread here if you want to take a peak.

Plans are shaping up nicely for the new Spr/Sum 09 range which will include at least 8 new designs and we’re looking at some pretty cool stuff for the Lions Tour as well…so watch this space. To be the first to hear all the news and receive all the latest offers and promotions - please sign up to our newsletter here.

We’ll also be doing our next photoshoot in early spring – so all budding models should drop us a line on strikeapose@frontup.co.uk if they want to be considered for a starring role. You’ll get a free photoshoot with a top class photographer and we’ll send you copies of all images we use along with a little cash bonus to spend in store.

The Ambassador scheme which has been in the pipeline for a while is also due to launch with the new range in early spring. We’ve had loads of interest in this but its not to late to join in. Anyone interested should email us on ambassadors@frontup.co.uk. You can earn money, free stash and compete versus other reps for great prizes.

We’ve also had some great feedback form loads of you so thanks very much for the support:

Nice to see something different that has been thought about & that is different,love the t-shirts (Mark Worrall)

I Like the brands edgyness (Stevo)

Klass (T Hussey)

Innovative, unique, witty (Scott Maclean)

To send us your messages please email feedback@frontup.co.uk If you get a mention, you’ll get a tee, simple. We appreciate all feedback, good and bad – as our customers you are the most important people to us and we constantly strive to improve.

Till the next update,

The Team at Front Up

Giving rugby fans the edge

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Update from Front Up Rugby HQ (Sept 08):

It's been a busy few months here at Front Up... As our valued customerS we wanted to share with you what's been happening over the last few months and what's in the pipeline for the rest of the year.

Here goes:

What's been going on?

Well, Nuts have featured our Haka top again recently and the new Talk Sport online magazine used Rugby Soul (£21.99) as their feature T-shirt to launch the fashion page. Rugby World have featured the latest range of t shirts and Sport Magazine loved the ever popular No Ordinary Player Hoodie (£44.99).

Recent trips to Newquay 7's and Scrum on the Beach were excellent, particularly nice to see two teams beautifully sporting our Bullet Pass and Scrum Down t shirts as they battled it out in the blazing sun at Beach Rugby. Come the Scrum on the Beach final at Lusty Glaze on Sunday night, we'd managed to convince half the crowd to part with their cash for Front Up wears - Ruck & Maul Hoodie (£39.99) was a particular favourite with the chaps down South!

Partnerships:

We've teamed up with the good folk at Our Rugby Club who have an exciting new venture that's aiming to invest in a grassroots club to help propel them through the leagues up to the dizzy heights of professional rugby!

They plan to invest in the chosen club to help attract new players and coaching staff, to purchase state of the art training equipment and to provide everything required to transform the club into a Premiership heavyweight. Click here to find out more.

We've also partnered with SuperBru who've brought out an excellent and highly addictive sports prediction game for the new premiership season:

"SuperBru Guinness Premiership is the ultimate Guinness Premiership prediction game. Invite your mates and compete for prizes and pride in this captivating experience!. Anyone can play, and anyone can win!"

Click here to join in the fun now.

What's New?

Apart from a new website and new tops hitting the store in October we have the following updates for you:

If you play at a local club or at uni and fancy being the local face of Front Up then please email here for news on our new Ambassador scheme.

You can earn money, free stash and compete versus other reps for great prizes.

Initial places on this scheme are limited, so please let us know if you're interested. E: ambassadors@frontup.co.uk

We'll supply you with everything you need to get your own Front Up empire up and running in a flash!

You can find us at the Emirates 3-day Toast Festival which is the northern hemispheres biggest celebration of everything from Australia, New Zealand and South Africa. The likes of Dan Carter and Zinzan Brooke will also be there. To win free tickets to the event click here [Expired]

Finally we're sponsoring the St Helier Pear Cider Student 10's in October where teams will be competing for a chance to play in the finals in front of up to 10,000 rugby fans at Newcastle Falcons’ world famous Kingston Park stadium.

To enter or for more info click here [Expired]

And I think that will do us for now!

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